The small details really do matter when we create something. It what's separates 'good' from the 'exceptional' and you need to pay attention to these small details on your website if you want to make your website phenomenal and beautiful.
Your website's performance entirely depends on two things; web design and content. But it really boils down to the small details on your website that makes the biggest impact on your audience. Your website represents the face of your business or your personal brand and I think it's important to give some time and focus on these little things.
I have listed 8 design principles that will help you to design a timeless yet engaging and a beautiful website.
There is beauty in simplicity and it is definitely true in web design. Having too many elements on your home page creates distractions for your audience and it removes their attention away from the content really matters. A clean and simple structure will keep your website timeless and easy to navigate.
If you are adding new elements to your website you need to ask yourself questions like 'What value does it add to my readers?' and 'Does it flow with the rest of my website?'. I need to stress that you need to keep simplicity in mind when adding a feature to your website.
2. Fonts Matter
Certain fonts envoke a different type of experience for every reader and it is important to choose a font for your website that is simple and clear. Fonts help you to deliver the message and information clearer to your readers. It also helps with the overall readability of your website. Experiment with different fonts and choose one that is relevant to your website.
Another important detail that you should be aware of is the consistency of your design throughout your website. Ideally, you should use the same fonts, sizes, structure and colour scheme throughout your website. If it helps, write down the font name that you use for headers, sub-headers and body somewhere so when you are creating a new page you can easily refer back to it as reference.
I use hexadecimal colours to make sure that I get the same shade of colour every time.
4. Use Clear Images
Using clear and professional images on your website is important but it's just as critical to know when and where to use them on your website. Only use images where necessary and only when you have to. Experiment with different image size and positioning to gain better effectiveness. Take your time to pick images and make sure to pick quality photos.
Having a simple menu bar on the top and bottom of your website is so important for your readers because it allows them to easily use and navigate around your website. You need to place yourself in the position of your readers and think about the steps they need to access certain parts of your website. Go through the same process on your own and think of ways to make it simple. The fewer steps they need to get to a page the better.
6. Mobile Compatability
An easy mistake to make is to assume that your website will look the same on your mobile phone. Website builders like Wix have a Mobile Compatability feature that let you view what your website looks like if you are to access it on a mobile device. Look at your website using your phone or tablet and see if there are anything that you can improve for your mobile readers.
7. Grammar and Spelling
Communication is key. Having the correct grammar and spelling ensures that you are delivering the right information to your readers. Be concise and relevant to the topic you are talking about. I use Grammarly which is a spell checker on my web browser to make sure that everything I write is grammatically correct and to avoid any incorrectly spelt words.
8. Reduce Loading Times
Nobody likes waiting so a simple way to reduce the loading time of your website is to optimize your image sizes. Make sure that image sizes are no larger than they need to be and that you are using the correct file format for your images. Use JPEG format whenever you can for your images on your website because it's smaller in size compared to other formats.
When it comes to web design it's important to be mindful of your users. Put yourself in their position and go through their experience. By doing so, you are allowing yourself to understand the user experience of your audience and ultimately gives you the opportunity to provide a unique experience to your audience.